WordPress to Webflow Migration

Expect some movement: Google says rankings fluctuate temporarily while it recrawls a moved site. What keeps that dip short is preserving the URLs, redirects, metadata, content, and technical SEO signals that search engines already know. We map those before launch and monitor rankings for 30 days afterward so we can catch anything that doesn’t carry over as expected. We follow Google’s site-migration guidance throughout.

It shouldn’t. The new Webflow site is built and tested separately while your existing WordPress site stays live. Once everything is ready, we schedule the DNS cutover and monitor the site as the change happens. Google’s migration checklist covers the same cutover steps.

A WordPress to Webflow migration starts at $5,000, or $10,000 with a redesign, scaling with site size, content volume, and what your current WordPress setup is doing behind the scenes. We audit the site first so we can tell you what needs to move, what needs to be rebuilt, and what the migration will actually cost before you commit. Ranges for every other path are on our website migration services page. See the full cost breakdown and calculator.

Most migrations take around 4–8 weeks, depending on the size of the site and how much functionality needs to be rebuilt. A 10-page marketing site is a very different project from a site with hundreds of articles, custom fields, forms, and plugins.

We map your existing pages, posts, content types, and custom fields to the new Webflow structure, then migrate the content into it. The goal is to preserve what already works rather than treating the move as an excuse to rebuild everything from scratch.

You need redirects anywhere an existing URL is changing — especially for pages that already have rankings, backlinks, or traffic. If the URL stays exactly the same, there’s nothing to redirect. For larger sites, we build the redirect strategy around the existing URL structure rather than figuring it out after launch.

We audit what your current SEO setup is storing — usually things like page titles, meta descriptions, canonical tags, redirects, and structured data — and map it to the new Webflow setup. Anything that can’t be transferred directly gets identified and rebuilt separately rather than simply disappearing during the migration. Google’s structured data documentation sets out what each type needs.

The plugins themselves don’t move to Webflow — the functionality they provide does. We audit what each plugin is actually doing and determine whether Webflow handles it natively, it needs to be rebuilt another way, or it’s something you no longer need at all. WordPress's own plugin documentation shows how much of a site's behaviour can live in that layer, which is why the audit starts there.

Sometimes. A relatively simple ecommerce setup may be a good fit for Webflow, while a heavily customized WooCommerce store may be better staying where it is or moving to a dedicated ecommerce platform. We’ll look at how your store works before recommending the move.

Yes, but page count usually isn’t the only thing that matters. We also look at how the content is structured, how many CMS collections and fields are required, and whether anything in the current setup needs a different architecture in Webflow. For the platform detail, see Webflow CMS limits.

Not necessarily. If you like the existing site, we can migrate it largely as-is and focus on changing the platform underneath it. If you also want to redesign or restructure the site, we can scope that into the migration separately.

Yes. In fact, a migration is often a good time to redesign because you’re already rebuilding the site on a new platform. We just make sure the design is settled before development gets too far along so we’re not rebuilding the same pages twice.

We monitor rankings for 30 days after launch and keep an eye on the technical side of the migration. That gives us time to catch issues that may only become visible once Google has crawled and reprocessed the new site. We run the same 30-day window on Squarespace to Webflow, Wix to Webflow and Framer to Webflow migrations.

For a small, simple website, you can absolutely do it yourself. The risk goes up as the site gets larger or more complex. Once you have hundreds of URLs, custom fields, redirects, schema, forms, integrations, and plugin-dependent functionality, there are a lot more things that can quietly break during the move.

Often, yes — especially if marketing is constantly waiting on developers, dealing with plugins, or struggling to publish and update pages. If your WordPress setup is already fast, stable, easy to manage, and well supported internally, the case for moving is much weaker.