When AI answers replaced the results page, Cryptoworth became the brand AI cites

A Revamp That Needed an SEO Backbone

Cryptoworth is a crypto accounting software platform trusted by enterprise clients for managing digital asset finances. Despite a robust product offering, their previous website was underperforming and actively damaging their reputation:

• Prospects perceived Cryptoworth as inferior to competitors because the old site failed to communicate its value effectively.
• This perception hurt conversions and limited their ability to stand out in a competitive market.

To address this, Cryptoworth:

• Invested in a full website redesign to reposition the brand and close the perception gap.
• Launched a visually polished site that presented the platform as a serious player in the crypto accounting space.

But a deeper challenge remained:

• Cryptoworth’s SEO and organic visibility lagged behind competitors, meaning most prospects discovered them late in the decision-making process.
• This forced the team to offer more aggressive deals to win over educated buyers, ultimately shrinking their profit margins.

Recognizing these risks, Ariel, CMO at Cryptoworth, approached Khod to:

• Strengthen their technical SEO foundation
• Eliminate keyword cannibalization between bottom-of-funnel pages
• Ensure the new site migration preserved traffic and search rankings
• Conduct in-depth keyword research to identify and prioritize 10+ bottom-of-funnel topics
• Organize these topics into structured clusters and improve internal linking
• Optimize the homepage for better clarity, relevance, and search visibility
• Find a long-term SEO partner that can help them achieve measurable results

Key Challenges

• Technical SEO health score stuck at 78, below industry benchmarks
• Over 400 critical SEO-blocking errors hindering crawlability and indexing
• Risk of significant traffic loss from the Webflow redesign and migration
• Content cannibalization across 300+ pages confusing search engines
• Poor keyword rankings for high-value crypto finance terms
• Webflow site built in a separate project, creating risks during migration
• Old project cluttered with unnecessary HTML structure, components, styles, and interactions
• Need to preserve SEO equity while integrating the redesigned site

From Redesign Risks to Search Resilience

When Cryptoworth decided to revamp their website, the design vendors built the new site in a separate Webflow project. While this approach offered flexibility during development, it introduced a critical risk: migrating the new design without losing traffic or causing a significant SEO setback.

Without a carefully planned migration strategy, the launch could have:

• Broken existing URLs and damaged SEO equity.
• Disrupted search rankings and led to a drop in organic visibility.
• Erased years of SEO progress due to duplicate projects and inconsistent technical setups.

To avoid these pitfalls, Cryptoworth partnered with Khod to develop a tailored migration and SEO strategy that would preserve their search performance and lay the groundwork for future growth.

Our Solution

We implemented a multi-layered approach to address Cryptoworth’s challenges and ensure a seamless transition to their new site:

Flawless Webflow-to-Webflow Migration

• Deleted all existing HTML structure from the original Webflow project to eliminate clutter and potential conflicts.
• Removed all components, styles, and Webflow interactions from the old project to create a clean foundation.
• Migrated the new project’s HTML and content into the original Webflow project to preserve SEO equity and avoid URL disruptions.
• Maintained URL structures and set up 301 redirects to ensure existing backlinks and search authority were fully retained.
• Preserved critical SEO elements such as metadata, structured data, and canonical tags.
• Conducted a pre-launch SEO audit and technical fixes to catch any issues before going live.

Technical SEO Overhaul

• Boosted the site health score from 78 → 95%, surpassing industry benchmarks.
• Set up Webflow Google Search Console integration and resolved over 440 critical errors and thousands of warnings.
• Optimized sitemaps, hreflang tags, and robots.txt for improved crawlability and indexing efficiency.

Content Strategy & Cannibalization Fixes

• Audited and optimized 300+ pages for meta titles, descriptions, and H1 tags.
• Removed keyword cannibalization between bottom-of-funnel pages to improve clarity and targeting for high-value keywords.
• Developed 9 new BoFu landing pages targeting crypto accounting terms like:
  Crypto accounting softwareCrypto auditCost basis calculator

This comprehensive approach allowed Cryptoworth to launch their redesigned site without losing traffic or rankings, turning a potential SEO risk into a growth opportunity.

Measurable Results

Search doesn't end on a results page anymore. When a finance lead asks an AI which crypto accounting platform to use, the model returns one answer, and the brands it names make the shortlist. Everyone else is invisible. So the metric that matters now isn't where you rank on page one; it's whether the AI cites you when it answers the buyer's question. On that metric, Cryptoworth leads its category.

Visibility in AI Search

• #1 in AI citation share. 252 citations, roughly 10% of all citations in the category, ahead of category leader Bitwave [Otterly AI, May 2026, across ChatGPT, Perplexity, Gemini, and Google AI Overviews].
• 20% share of voice, tied for #1 in an eight-brand field [Otterly AI, May 2026].
• #2 in AI brand visibility: 156 mentions at an average position of 2.18 [Otterly AI, May 2026].
• Sentiment +64, the highest of its direct competitors [Otterly AI, May 2026].

Search Authority

• Domain Rating 24 → 50 [Ahrefs].
• Average ranking position 30 → 8 [Ahrefs].
• Site Health Score: Improved from 78 → 95%, exceeding the industry benchmark of 92%.
• Critical SEO Errors: Reduced from 440 → 0, clearing all technical roadblocks for indexing.
• Traffic Preservation: Successfully migrated redesigned site with zero SEO impact during relaunch.
• Keyword Visibility: Strengthened targeting on high-value keywords after removing cannibalization between bottom-of-funnel pages.‍
• User Experience: The new site loads faster and aligns technically with SEO best practices, supporting long-term growth.

Why This Matters & Strategic Impact

A redesign and platform migration usually costs you rankings for months. Cryptoworth's cost nothing: zero traffic loss through the migration, a site health score lifted from 78 to 95, and 440 critical errors cleared. That was the price of entry, not the win.

The win is where buyers now make decisions. AI assistants have become the first place a finance team asks which tools to trust, and those assistants don't hand back ten blue links. They hand back a shortlist of names. If the model doesn't cite you, you're not in the room. Cryptoworth is now the most-cited brand in its category across ChatGPT, Perplexity, Gemini, and Google AI Overviews [Otterly AI, May 2026], with the Domain Rating and rankings to keep it there [Ahrefs].

That's the work we do at Khod. We build the content an AI reaches for when it answers the buyer's question instead of showing a page of links, and we harden the technical foundation so the authority compounds. Cryptoworth's authority grew across the engagement, and today the brand AI names first is theirs.