SEO Lead Generation Services

SEO lead generation is the practice of using search engine optimised content to attract buyers actively searching for what you sell, and converting that traffic into qualified leads. Unlike paid ads, it builds a compounding channel — the same content keeps generating leads months after it's published, without additional spend.

Traffic is people landing on your page. Leads are people who fit your ICP and take a high-intent action — downloading an asset, booking a call, requesting more info. Most SEO programs optimise for traffic. We optimise for the path that turns traffic into leads. That's the difference between a content calendar and a funnel.

Traditional SEO takes 6–12 months because most teams publish isolated content and wait for it to compound. A connected funnel — where TOFU content feeds a MOFU asset that feeds your offer — can generate qualified leads within 30 days of going live. The timeline depends less on Google and more on whether your content has a conversion path.

‍By building a connected intent path: TOFU content attracts buyers searching for the problem you solve, a MOFU asset captures them in exchange for contact info, and a clear BOFU path moves them toward your offer. The key is that every piece of content has a job and connects to the next step. Isolated pages don't generate leads — funnels do.

An MQL is a prospect who fits your ICP and has taken a meaningful action that signals buying intent — downloading a resource, requesting a demo, or engaging with a high-value asset. In our sprint, we define your MQL criteria at kickoff so every lead we count is one you'd actually want to talk to.

‍It's a way of mapping content to where a buyer is in their decision process. TOFU (top of funnel) attracts people searching for the problem. MOFU (middle of funnel) captures them with something valuable — a template, guide, or tool. BOFU (bottom of funnel) converts them into a conversation or purchase. When all three are connected, your content generates pipeline. When they're not, you get traffic with no demos.

‍Agencies typically charge $3–10K/month with no guarantee on leads. Hiring in-house adds $80–150K/year before you have a working system. The sprint is $497 — enough to build and launch your first connected funnel in 30 days, with a guarantee of 20+ qualified leads or we keep working until you get there. If you hit the target, the $497 becomes $2,000 credit toward ongoing SEO.

‍Beyond rankings and traffic, we track MQLs — qualified leads tied to your ICP taking high-intent actions through your funnel. We set up tracking at the start of the sprint so you can see exactly which content pieces are generating leads, not just visits. Rankings are a lagging indicator. Pipeline is the real metric.

‍Paid stops the moment you stop spending. SEO compounds — a piece of content you publish today keeps generating leads for months. Paid is faster to test; SEO is more efficient at scale. The sprint is designed to get you to first leads fast, so you can see SEO working before you invest in scaling it.

It's a 4-week, do-it-with-you build where we map your funnel, create the content that feeds it, and connect it to your core offer — fast. You leave with a live TOFU → MOFU → BOFU funnel, a repeatable system, and 20+ qualified leads guaranteed within 30 days of launch.

‍B2B teams that already have a live offer page, a clear ICP, and want a system that turns organic content into qualified pipeline. It's not for teams still figuring out their positioning — you need the basics in place so we can build on them.

‍One live BOFU page, access to GA and Google Search Console, and the capacity to ship at least one content piece per week. If you have those three things, we can move fast.

‍One MOFU asset that captures intent, 2–3 TOFU pieces that feed into it, a fully linked path into your BOFU, basic MQL tracking, and a repeatable system for your next funnels.

Even better. We'll audit what you have, keep what's working, fix what isn't, and connect the gaps. The goal is leads — not content volume. If your funnel is mostly built, we focus on distribution and conversion rather than creation.

‍Put down $497. Complete the sprint requirements and hit 20+ qualified leads, and you earn $2,000 credit toward our SEO services. If you complete the requirements but don't hit 20, your $497 becomes credit and we keep working with you until you do. The only way it doesn't work is if you don't show up.

That's normal for B2B. We focus on generating measurable intent and qualified demand — not volume. A visitor who downloads your MOFU asset and books a call is an MQL regardless of how long it takes them to close. The funnel captures them early and keeps them warm.

1–2 focused hours per business day, one weekly call, and a short daily update. It's designed for momentum, not perfection — most participants fit it around their existing workload.

You walk away with a live funnel, a repeatable system, and a 90-day roadmap for your next 2–3 funnels. If you want to keep building together, the $497 credit rolls into our SEO services and we shift from building with you to building for you.