ProEdge Dental: Recovering Technical SEO After a Broken Webflow Migration

The problem: a migration that broke more than it fixed

Javier Lozano was two days into a new job as Director of Marketing when he opened Google Search Console and saw impressions falling off a cliff. He asked his team why. Nobody knew.

The trail led back to the spring, when ProEdge moved proedgedental.com from WordPress to Webflow. The migration shipped unfinished: the sitemap was never submitted to any search engine, redirects were missing or pointed at the wrong pages, canonical tags were never set between the www and non-www versions of the site, and several buttons had been built as dead links. Ahrefs and SEMrush both put organic visibility down roughly 97% since launch.

It had gone unnoticed for four months because of one detail nobody had caught: the only Search Console property the team could see was not tracking the domain the live site actually served from. They were reading a dashboard for a version of the site their visitors never hit.

Javier came to Khod on a recommendation from Exit 5, a B2B marketing community, with everything else on hold. Campaigns, retargeting, the whole go-to-market plan — all frozen until search worked again.

The approach: root cause first, then fix everything downstream

1. Full crawl + diagnosis, before the first call. Ahrefs Site Audit across 220 URLs set a baseline technical health score of 67/100 (72 errors, 200 warnings): missing title tags, broken redirects, pages opening on an H4 instead of an H1, and no real 404 page behind any of it. Confirmed the real blocker: no Search Console property was tracking the live www domain at all.
2. Fixed the foundation. Set up a correct GSC property, made www the single canonical host site-wide, published a clean robots.txt, rebuilt and resubmitted the sitemap.
3. Classified and fixed every dead URL. 82 confirmed 404s, reconciled against GSC's own indexing report rather than a single point-in-time crawl, plus 4 redirects that looked fine but silently dead-ended in 404s. That's worse than a plain 404, since Google follows the redirect straight into nothing. These jumped the queue.
4. Fixed on-page and structural issues. Duplicate H1 tags on 90 pages (footer H1 converted to a properly-styled H2), missing meta titles (30) and descriptions (38), missing alt text (92), resource pages restructured to use proper <article> markup instead of flat <main> content, and buttons that had been implemented as broken links replaced with working ones.
5. Ran the reindexing queue. Manual GSC resubmission at Google's 11-page/day cap, prioritized by value. Reindexing surfaced a fresh layer of schema/structured-data issues, fixed in the same pass.
6. Kept the client inside the process. 2x/week written updates plus a weekly call throughout; redirect and on-page decisions went through the client's own sign-off before anything shipped live; no Friday deploys.

The results: 67 to 100, and a client who can see it

Ahrefs' technical SEO health score moved from 67 to 100 on the corrected www domain (99 on the legacy non-www). In the client's own words, from a Clutch review: "Our Ahrefs ranking jumped from the 60s to over 90s," and Khod "fixed all of our 80+ broken 404 links, improper 301 redirects, and canonical issues." All pages are now indexed with no critical issues outstanding. The recovery is in its 30-day guarantee window, open through 2026-09-13. Anything that resurfaces in that window gets fixed at no charge.

If a site migration, Webflow or otherwise, tanked your traffic and nobody can tell you why, that's exactly the diagnosis-to-fix work Khod does: root cause first, fixed end to end, with a guarantee behind it. It's the same work behind our Webflow development agency and SEO for tech startups engagements.