Tilipman Digital Is Now Khod: Why We Rebranded

Same Team. Different Name. Here's Why It Matters.

Most agencies rebrand when they want to look bigger. We did it because we became just that.

Our team behind Chili Piper’s website, Bland AI's $40M Series B launch, Synthflow's $20M Series A launch, and Avarra's 10 qualified leads per day is still here. And our name is just catching up.

If you've worked with us before: nothing changes on your end. Same team, same process, same Slack channels. Emails from @tilipmandigital.com will soon be forwarded to @khod.io automatically. Your contracts, point of contact, and timelines will remain unchanged.

If you're finding us for the first time: you're looking at a company that spent two years building websites for 20+ funded startups and finally gave itself a name that reflects what it's become.

Why We Changed the Name

Tilipman Digital started as a solo development shop.

While it was positioned as a design studio, the reality was different — our founder, Evgenii, was primarily delivering development work. As demand grew, so did the scope. We added new services, brought in freelancers, and gradually built out a full-time team across design, development, and SEO.

It worked — and it worked well.

But the brand and the website didn’t evolve at the same pace. To the outside world, we still looked like a development shop — and the numbers reflected it. Around 80% of ARR came from development projects.

The positioning wasn’t wrong. It just didn’t reflect where the business was actually going.

The name problem was separate, and subtler. 

Clients always knew there was a team. What they didn't know was how to deal with Evgenii not being in every room. Sales calls, project management, client relationships, delivery, design, development, finance — the expectation was that he was across all of it, all the time. 

That expectation made sense when the company was built that way. It stopped making sense when the team grew to where handoffs were reliable, the methodology was systematized, and the results were consistent enough that retention did the talking.

The rebrand exists to help our positioning finally match where the company has gone: a team with a process, not a founder with freelancers.

Khod comes from the Russian "ход" — it means a move. A deliberate step forward. The name is new. What it represents isn't.

What Khod Builds for Funded Startups

Every engagement starts with a dedicated strategy phase in which we use our proprietary GROW method.

Before a single wireframe gets drawn, we:

• map your buyer,
• audit your positioning,
• analyze your competitive landscape,
• align on messaging, and
• more

We’ve seen too many well-designed sites that don’t convert because no one stopped to define what the site is supposed to make the visitor do.

Only then do we design, build, optimize, and support, through launch, through your next funding round, through the growth of a sales team that needs the site to do more.

There’s a part of this that doesn’t show up in any service list.

You already know what it feels like when a partner goes quiet between milestones, when deadlines slip and you’re the one chasing, when a site launches looking good and then the agency disappears.

The cost is in the burned runway, which is more important than the success of a single project. The site starts undermining the sales pitch on calls, and the internal credibility takes a hit.

When you know your partner will flag a problem before it becomes a crisis, you stop managing the agency and start making decisions. Proactive updates. Deadlines that are hit, not chased. A team that stays invested long after launch.

One thing worth saying plainly: every project starts with a strategy phase, involves the full team, and is priced accordingly. If you want a vendor who executes to a brief, there are good options out there. If you want a partner who builds the brief with you and stays accountable for the outcome, that's Khod.

The Work That Earned the Name

Bland AI — 35% increase in ICP traffic. Full enterprise-ready site delivered in one week before their Series B announcement. We're now two years into the relationship, scaling 60+ SEO landing pages alongside them.

Synthflow AI — Launched ahead of their $20M Series A. Multiple stakeholders, tight deadlines, last-minute scope changes. On time, everyone aligned. Their Head of Product Marketing said we "went above and beyond" — she was talking about the communication as much as the design.

Avarra.ai — 10 qualified inbound leads per day within six weeks. Because we understood their buyer, their positioning, and their conversion paths — and got it right the first time.

Chili Piper — $60K+ saved annually. We identified a Webflow Enterprise upgrade they were being steered toward that they didn't actually need. Solved the problem without the upsell.

Cryptoworth — 95% site health. Full Webflow migration resolving 440+ technical errors with zero SEO momentum lost.

Votre — $3.75M seed round supported. Came to us with a DeFi protocol and no public story. We repositioned the brand from technical messaging to a trust-first investor narrative.

Over 75% of clients who launch with us go on to engage us for ongoing work — SEO, CRO, new pages, the next redesign before the next round.

What This Means If You're Looking for a Web Partner

We've done this in your world before. AI startups, Web3 finance companies, enterprise SaaS. We understand what it means when a funding announcement has a hard date, when a new VP of Sales starts Monday and needs a site that can sell last Friday, when the board wants to see a web presence that reflects the round you just closed. You won't spend time bringing us up to speed.

We move when you need us to move. Bland AI was one week. Most projects run four to eight weeks from kickoff to launch.

You'll never wonder where things stand. Proactive updates before you ask. Realistic timelines we actually hit. Clients who stay with us longest describe the relationship the same way: it feels like an extension of their team.

Your engineering team stays on product. We build in Webflow with modular CMS architecture so your marketing team ships pages, updates copy, and launches campaigns without filing a single dev ticket.

And we don't disappear after launch. The work that matters most, SEO traction, conversion improvement, new pages before your next round, happens after the build. We've designed our offering for that part too.

If you're evaluating partners ahead of a funding round or growth push, we'll give you a clear read on your current site, whether we work together or not.

Book a Strategy Call.

Questions You May Have:

Is Tilipman Digital still operating?

Tilipman Digital is now Khod. The company hasn't closed or changed ownership; it rebranded. Same team, same work, same clients. If you're looking for the agency formerly known as Tilipman Digital, you've found it.

Do existing client contracts or agreements need to change?

No. Existing contracts remain valid. Your point of contact, project setup, and communication channels stay exactly the same. Emails from @tilipmandigital.com will forward to @khod.io automatically.

What does Khod do, and who do you work with?

Khod is a web and growth partner for B2B startups — primarily post-funding startups in AI, Web3, and enterprise SaaS. We design, build, and grow Webflow websites, with SEO and CRO built in from the start. Most clients come to us ahead of a funding announcement, a sales team expansion, or a move into enterprise accounts.

Does Khod still build on Webflow?

Yes. Webflow is our platform of choice for B2B marketing sites — it gives clients the flexibility to manage and grow their site without engineering involvement, while giving us the design and development control to build high-performing, custom experiences. We also handle migrations from WordPress, Wix, Framer, Shopify, and other platforms.

Why did you change the name now?

The old name stopped representing the company accurately. Tilipman Digital made sense when it was a founder and a network of freelancers. It stopped making sense once the team, the methodology, and the client results were consistent enough to stand on their own.

What does "Khod" mean?

Khod comes from the Russian "ход" — it means a move. A deliberate step forward.