Webflow Pricing 2027: Every Plan and What Changed

Why Webflow Pricing Changed (And What It Means for You)

Webflow rebuilt its plan structure to match how teams actually buy. The old CMS/Business split forced marketing sites to pay for capacity they didn't need to unlock features they did. Premium fixes that. The new Team plan creates a clear stepping stone between Site plans and Enterprise that didn't exist before.

Webflow framed the update as a pricing simplification: fewer tiers, clearer plan paths, and more capability bundled into the core plans. That’s true on paper, but for B2B teams, the practical question is less “is pricing simpler?” and more “which plan now matches how our site is actually used?”

Webflow lists every change in its pricing announcement.

So if you've been running a Business plan, your renewal will look different. If you've been holding off on Enterprise because the conversation felt like a leap, Team seems to be the in-between solution. And if you're starting a new site today, the free Starter tier is more capable than what Webflow has ever offered for $0, including Webflow AI and an MCP server.

As always, there has been community pushback on some of the changes, especially around the jump from Site plans to the new Team tier and the price increases. We'll cover where that lands later in the article.

The harder read: Webflow is making a deliberate call on its "for Enterprise" positioning. The free Starter became more generous than ever, but the price to publish a B2B site went up. The plan is still the smaller part of the bill. Building the site costs anywhere from under $500 to over $50,000 depending on who builds it, as our Webflow website cost breakdown shows.

Webflow's Pricing Structure in 2027

Webflow now organizes its pricing into five categories:

1. Site plans: what you pay per published website
2. Platform plans: organization-level governance and support
3. Ecommerce plans: for online stores
4. Workspace plans: for the team building the sites
5. Add-ons: Optimize, Analyze, Localization, AI credits

Site plans and Workspace plans are still the two you'll touch first. Platform plans are where it gets interesting. More on that below.

Site Plans

Site plans are what you pay per website. Each tier unlocks more bandwidth, more pages, and the features that come with a paid hosting layer. The lists below keep the limits that separate one plan from the next; Webflow's pricing page has every feature.

Starter: Free

• Webflow.io subdomain
• 2 static pages
• 1 GB bandwidth
• Limited Webflow CMS

Ideal for: learning Webflow, testing ideas, or building prototypes. Not for real marketing sites because you can’t connect a custom domain.

Webflow AI, MCP, and Cloud app hosting make the free plan feel more capable, but Starter is still a sandbox and not a launch tier.

Basic: $15/mo (yearly); $25/mo (monthly)

• Custom domain
• 300 static pages
• 10 GB bandwidth

Ideal for: simple brochure sites, founder bios, and static marketing pages that don’t need CMS content.

Our take: Basic is a trap tier for most B2B teams, because it has no CMS. Every one of the 18 client sites we manage on Webflow publishes CMS content, so none of them could run on Basic. If you plan to publish blogs, case studies, resources, team pages, or structured content of any kind, start on Premium.

Premium: $25/mo (yearly); $39/mo (monthly) — NEW

Everything in Basic, plus:

• Webflow CMS
• 50 GB bandwidth (selectable to higher tiers)
• Code components

Ideal for: most B2B marketing sites. If you need a blog, case study library, resource center, team pages, or any CMS-driven content, Premium is the right starting point.

The main improvement is flexibility. Premium bundles CMS, code components, site search, file uploads, and 50 GB of bandwidth, with the option to scale bandwidth without jumping straight to Enterprise.

Our take: Premium is where the price change shows up, and it cuts both ways. A site on the old CMS plan pays $2/mo more. A site on the old Business plan drops from 100 GB to 50 GB of included bandwidth, so it pays $14/mo less only if 50 GB is enough. Each extra 50 GB on Premium adds $20/mo, and the 100 GB tier costs $45/mo, more than Business did. For a growing B2B site, it’s the default. For a 5-page website, it’s overkill.

Platform Plans

This is the new layer in 2026. Platform plans sit above Site plans and operate at the organization level rather than per site.

Team: $2,500/mo (annual contract required) — NEW

• Site & Workspace bundled
• Advanced publishing
• Priority support

Team is not for freelancers, agencies, or 5-person marketing teams. It’s for companies that would have previously been pushed into Enterprise quotes and now have a fixed published price. If you’re not asking for SSO, audit logs, approval workflows, or dedicated support, you’re not the buyer.

Enterprise: Custom

Everything in Team, plus:

• Granular permissions
• Dedicated Webflow team
• Enhanced SLAs

Enterprise is less about unlocking extra product features and more about buying the relationship layer: faster support, stronger SLAs, and an account team that understands your stack. Useful for in-house Webflow teams managing high-risk sites. Less necessary for agencies and most SMBs.

Ecommerce Plans

Online stores still get their own track, and their prices didn't change in May 2026.

Plus and Advanced both include custom shopping cart, custom checkout, and unbranded emails. The transaction fee is the deciding factor between Standard and Plus. On yearly billing Plus costs $45/mo more than Standard, which equals Standard's 2% fee on $2,250 a month in sales. Above that, Plus is the cheaper plan.

Webflow Ecommerce and Webflow Localization still don't work together. If you're running a multilingual online store, Webflow isn't the answer.

If you’re choosing an ecommerce platform from scratch in 2027, Webflow probably isn’t it. Shopify owns this category for a reason. Webflow Ecommerce makes sense when you’re already using Webflow for the marketing site and want a simple store with unified branding, but not when ecommerce is the core business.

Workspace Plans

Workspace plans sit on the team side rather than the site side. They cover staging environments, AI credits, code export, and collaboration features.

A pattern we see across clients: most teams pay for Core or Growth before they need to. The Starter is genuinely useful for longer than the pricing page suggests.

Starter: Free

• 2 staging sites
• 1 full seat included
• Agency/freelancer guest access

The Starter Workspace is now bundled with every Site plan. You no longer need to pay separately to get started.

Stay on Starter until the staging limits block you. The 2-staging-sites cap only matters if you’re running multiple builds in parallel. A solo founder or small team shipping one site at a time can stay on the free tier for months.

Core: $19/mo (yearly); $28/mo (monthly)

Everything in Starter, plus:

• 10 staging sites
• Code export
• Shared Libraries

Ideal for: Small teams managing a handful of projects with real staging needs.

Core is worth it for code export and Shared Libraries. If you’re not exporting code or maintaining reusable components, Starter is likely to be enough.

Growth: $49/mo (yearly); $60/mo (monthly)

Everything in Core, plus:

• Unlimited staging sites
• Site-level roles
• Publishing permissions

Ideal for: agencies, in-house marketing teams, and teams that need role-based control over publishing.

The unlock is publishing permissions. If someone on your team could accidentally break the live site, Growth pays for itself the first time that risk is avoided.

The freelancer and agency tab has its own plans. Freelancer costs $16/mo and Agency $35/mo, both billed yearly and both with one Full seat. They add free guest access to client Workspaces and client payments, and Agency adds unlimited staging sites, unlimited Shared Libraries and advanced roles.

Our own setup: Khod's Workspace is on Agency at $420 a year, $35/mo, with one member on the included Full seat. The designer who builds with us joins as a guest, which costs our Workspace nothing, but a guest needs their own Freelancer or Agency plan to accept the invite. On Freelancer, that's $35 + $16 = $51/mo for two people building, against $74/mo for Agency plus a second Full seat.

Workspace Seats

Webflow's seat model is unchanged from 2025: three seat types, priced per seat. One full seat is included on every Workspace plan.

The seat structure remains the lever that matters most for cost control. A 5-person team where two people actually build the site can run on 2 Full seats, 2 Limited seats and 1 Free seat. On Core, that comes to $88/mo: the $19 plan includes the owner's Full seat, then one more Full seat at $39 and two Limited seats at $15 each. Giving all five people Full seats would cost $175/mo.

Teams overspend most often by defaulting everyone to Full seats. In most B2B marketing teams, the Limited seat does more work than people expect. Editors, content managers, and page builders often don’t need full Designer access.

For a detailed breakdown of how seats work in practice, we still recommend Nelson's explainer video from when the seat system was introduced:

AI Credits: Coming Soon

A new add-on is on the way: 2,000 AI credits/mo for $20/mo (yearly) or $25/mo (monthly). These power Webflow AI feature usage across the Workspace, on top of the credits each plan already includes.

Skip it until your team actually hits the in-plan limit. Most B2B teams we work with are not asking for more AI generation capacity. They’re asking for CMS migration help, clearer renewal pricing, and better answers on legacy Business plans.

AI credits may become useful over time. For now, they feel more like Webflow pushing a new usage habit than solving a clear buying pain.

Add-Ons

Add-ons attach to Site plans and unlock functionality Webflow used to bundle or sell separately.

Optimize: $299/mo (yearly); $379/mo (monthly)

Base tier: 25,000 page views/mo, scales up.

• Up to 5 concurrent optimizations
• A/B testing
• Personalization

Ideal for: marketing teams already running structured experimentation.

Optimize is priced like real CRO software, not a casual A/B testing toggle. If you don’t already have a hypothesis pipeline and someone owning experimentation, the tool isn’t your bottleneck — the process is.

Don’t buy Optimize to start testing. Buy it once you’ve outgrown your current tooling. If $299/mo is too much, third-party tools like Optibase can still work depending on the use case.

Analyze: $9/mo (yearly); $12/mo (monthly)

Base tier: 2,000 sessions/mo, scales up.

• Auto-captured page views, sessions, and visitors
• Auto-captured click data
• Integrations with consent management solutions

Ideal for: teams that want simple first-party analytics inside Webflow.

Analyze is the easiest yes in the add-on lineup. Don’t replace GA4 with it, though. Run both in parallel. Analyze gives you quick Webflow-native visibility; GA4 still matters for SEO, attribution, and broader reporting workflows.

Localization: Essential ($9/mo yearly); Advanced ($29/mo yearly)

Both priced per locale, scaled by how many languages you publish.

Essential includes machine-powered translation, CMS localization, static page localization, localized SEO, and style localization.

Advanced adds asset localization, localized URLs, and automatic visitor routing.

Ideal for: sites that need to publish in more than one language.

Localization has been one of Webflow’s best features. For most B2B sites with global audiences, Advanced is the better pick because automatic routing turns localization from “we have a language picker” into a proper localized experience.

The caveat remains: Localization still does not work with Webflow Ecommerce.

How to Pick the Right Plan

The right plan depends on what your site needs to do, not what your team is.

If you're a solo founder validating an idea: Starter (free) or Basic ($15/mo). You don't need CMS yet.

If you're publishing structured content (blog, case studies, resource center): Premium ($25/mo yearly). This is the most common landing spot for B2B marketing sites.

If you're an agency or in-house team managing multiple sites: Workspace Growth ($49/mo yearly) plus the right mix of seats. Use Limited seats wherever you can.

If you're a mid-market or growth-stage org needing governance and support: Platform Team ($2,500/mo). There is a large jump in price.

If you have compliance, SSO, or audit log requirements: Enterprise. Custom pricing, dedicated relationship.

If you're running an online store: Ecommerce Standard, Plus, or Advanced, sized by volume. The 0% transaction fee on Plus and Advanced is usually the deciding factor over Standard.

For most of our Webflow development clients, the answer is Premium + a Workspace Growth plan + Analyze + Localization where relevant. That covers a B2B marketing site at scale without overpaying for capacity.

One pattern worth flagging: start one tier lower than you think you need. It's easier to increase the plan than to downgrade it.

What the Change Means for Our Client Sites

We manage 18 client sites on Webflow. Seven are still on the legacy CMS plan and two on the legacy Business plan; the other nine are on Premium. Here is what each group pays at list price on yearly billing, before and after its renewal.

Our take: for the B2B sites we run, the new pricing moves the bill by a few dollars a month in either direction. The seven CMS sites will pay $14/mo more between them. Our two Business sites go opposite ways, which is why bandwidth is the number to check before a Business renewal.

We checked both in Webflow's site usage panel on October 15, 2026. The first used 15.6 GB in the first 19 days of its billing month, about 820 MB a day. That's roughly 25 GB a month, half of Premium's 50 GB, so its bill drops from $39/mo to $25/mo at renewal.

The second used 45.9 GB in 22 days, about 2.1 GB a day, which puts it on course for roughly 60 GB this month. That's over Premium's 50 GB, so at renewal it needs the 100 GB tier at $45/mo, $6 more than it pays on Business today. Images are 82% of its bandwidth, and two uncompressed PNGs used 8.4 GB between them, so compressing images is the cheaper fix.

One Client, Two Sites, Two Different Calls

On-Chain Finance Institute and The Accountant Quits belong to the same client. In 2026 we moved the client's education business off the podcast site onto its own domain. Both sites started on Webflow, and they ended up in different places.

The Accountant Quits was on the Business plan, which listed at $39/mo billed yearly. Before its renewal came up, the client decided to simplify how the site is managed, and we rebuilt it on Astro, with Sanity as the CMS and Vercel for hosting. The migration took about a week. On list price alone, staying would have been cheaper, since Business maps to Premium at $25/mo for a site that fits in 50 GB. The renewal was simply the moment the client asked whether Webflow still fit a podcast site with 110 episodes. Our Webflow vs Sanity comparison sets the running costs of the two side by side.

On-Chain Finance Institute stayed on Webflow and is still on the old CMS plan, listed at $23/mo billed yearly and now marked Legacy in its billing settings. The same screen offers Premium at $25/mo, the $2 increase CMS sites face at renewal. The site carries 207 pages, including 158 alumni profiles, a 63-page tools directory and 52 articles, so the CMS is the reason it needs a paid plan. For the new brand we cloned the existing Webflow project and cleaned it up, which kept the move low-risk.

Our take: the renewal is the real decision point, and for this client the plan price didn't decide it. Before the bill arrives, check what your current plan maps to: CMS sites pay $2/mo more on Premium, and Business sites pay less or more depending on their bandwidth.

Additional Costs Worth Planning For

Webflow's pricing is transparent, but a few line items live outside the plan itself. The biggest is the build: our guide to the cost of building a Webflow website compares DIY, freelancer and agency budgets.

• Custom domains. Not included. Purchase separately from a registrar.
• Custom integrations. Tools that don't natively connect (often via Make, Zapier, or direct API) carry their own subscriptions.
• Custom code and development work. Webflow gives you a visual canvas. Anything beyond it (complex animations, custom integrations, performance optimization) still benefits from a developer in the room.
• Strategy and design. The plans cover the tool. They don't cover whether the site converts. That part starts with a strategy phase.

Webflow pricing is usually the smallest variable in whether the site works. A $25/mo Premium site with clear positioning and a strong conversion path can outperform a more expensive setup with no go-to-market strategy. The plan gives you the infrastructure. Strategy determines whether that infrastructure turns into revenue.

How Webflow Pricing Compares to Other Platforms

Webflow still sits between low-cost builders (Wix, Squarespace) and high-flexibility platforms (WordPress). The 2026 restructure didn't move it.

What did move: the price of a CMS site, the plan most marketing sites need, went from $23/mo on the old CMS plan to $25/mo on Premium, about 9% more. Basic went from $14/mo to $15/mo. Sites on the old Business plan pay $25/mo against $39/mo if they fit in 50 GB of bandwidth, and $45/mo if they need 100 GB.

For context:

• Vs. Squarespace: Webflow remains more expensive but offers meaningfully more design and CMS control.
• Vs. Wix: Wix wins on out-of-the-box simplicity. Webflow wins on anything that needs to scale or convert.
• Vs. WordPress: WordPress is cheaper at the hosting layer, more expensive once you factor in plugin licenses, developer time, and ongoing maintenance.

The total cost of ownership comparison hasn't shifted dramatically. The list price has.

The cheapest line item is the wrong place to optimize. WordPress hosting at $5/mo doesn't beat Webflow Premium at $25/mo once you count the developer hours that go into keeping plugins compatible. The number on the invoice isn't the number you actually pay.

Pricing is also only half the comparison. If a custom-built site is on the table too, our Webflow vs custom code guide walks through the tradeoffs beyond cost.

Final Words

Webflow’s 2026 pricing is cleaner than what came before it. Premium consolidates what most marketing teams need into one plan. Team gives mid-market companies a clearer step before Enterprise. Add-ons let you pay for Optimize, Analyze, and Localization only when you use them.

The trade-off is simple: the entry point for a real B2B marketing site went up, by $2/mo for a CMS site. If you’re on a legacy Business plan, check your bandwidth before renewal, because it decides whether you pay less or more.

If you’re comparing Webflow against other platforms, ask what you’re getting for the price and whether it's a smart investment. A site that doesn’t convert is expensive regardless of the platform fee. A site that does convert is usually one of the cheapest line items in your growth budget.

That’s the part we focus on at Khod. We build Webflow sites for funded B2B startups, starting with buyer research, positioning, and a strategy brief that guides every design decision.

The plan may matter somewhat, but what gets built on top of it matters more.

If you’re choosing a Webflow plan and want a second read on what fits your business, book a strategy call.

Frequently Asked Questions

Did Webflow remove the CMS and Business plans?

Yes. The new Premium plan replaces both. It includes Webflow CMS, code components, site search, form file upload, and a flexible bandwidth selector starting at 50 GB.

How much does Webflow cost for a small B2B marketing site in 2027?

For most teams: Premium at $25/mo (billed yearly) plus a free Starter Workspace, or Core at $19/mo, which includes one Full seat. Add Analyze at $9/mo if you want analytics inside Webflow. A realistic baseline is $34–$53/mo, plus any extra seats.

What is the new Platform Team plan?

Platform Team is a $2,500/mo organization-level plan introduced in 2026. It bundles Site and Workspace features with advanced publishing, foundational governance, enhanced security, priority support, and upcoming AEO agents. It sits between Site plans and Enterprise.

Is the Webflow free Starter plan good enough to launch a real site?

Not for a customer-facing marketing site. You can't connect a custom domain on Starter, and you're capped at 2 static pages with 1 GB of bandwidth. It's useful for prototyping or learning the Designer.

What's the difference between Webflow Workspace seats?

Full seats ($39/mo yearly) handle design, development, and admin. Limited seats ($15/mo yearly) handle content editing and component-based page building. Free seats are for reviewers and commenters. Most teams overpay on seats by buying Full when Limited would suffice.

Are Webflow Localization and Webflow Ecommerce compatible yet?

Not as of October 2026. Webflow's help center still lists Localization as incompatible with Ecommerce. If you're running a multilingual online store, you'll need a different platform or a workaround.

Has Webflow grandfathered legacy CMS and Business plan customers?

Only until your renewal. Most existing sites move to the new plans at their first renewal or billable change on or after June 29, 2026. Sites in Freelancer or Agency Workspaces, and sites on legacy pricing, move on or after November 16, 2026. Before your date, switching to yearly billing locks in your current plan for one more year.

Do I need an agency to set up Webflow pricing correctly?

No, the pricing page is self-serve. You'll benefit from an agency when the build itself (strategy, design, CMS architecture, SEO, and CRO) needs to deliver business results, not just exist. That's what Khod does.