flowConf 2026: Notes from a Packed Day in Belgrade

Why We Sponsored flowConf

flowConf has been part of our story for longer than Khod has existed.

We attended the first edition in Niš before the agency was even formed. Back then, it was neither a business development move nor a sponsorship play. We were part of the Webflow community, and flowConf was the most natural way to be in the room with people building around the same tool.

That is still the reason we care about it.

Webflow has been a major part of our agency’s path. We build on it, push it, complain about it, and still choose it for many of the companies we work with.

So sponsoring flowConf felt like the simplest way to give back to a community we’ve been part of from the beginning.

Some of us are based in Belgrade. Some came in for the event. Alexander and I spent more time in agency conversations, partnership discussions, and the talks. Uroš spent more time with developers and people closer to the technical side of the ecosystem.

That made the event useful from all these different angles.

Showing Up as Sponsors

We prepared t-shirts and hoodies for the team, plus 250 packs of 3D stickers.

Around 30 went to friends and family before the event. We brought the remaining 220-ish packs to flowConf 2026.

By the end, nothing was left.

That was my favorite small detail from the sponsorship.

At previous editions of flowConf, sponsors always brought stickers. So we knew stickers would be part of the table. We did not want to make just another sticker pack that people would grab, forget, and call it a day.

Design is something people always compete on.

Danilo from Nues said something similar in his flowConf recap, which made me laugh because it proved the point: stickers always become part of the post-event conversation.

And he was not the only one to mention them after the event.

So, knowing we don't want to compete on design only, we decided our stickers should both look and feel different.

Visual design was part of the answer.

But most stickers are flat.

So we made ours 3D.

A small detail. Completely unnecessary. Exactly the kind of thing people noticed.

The goal was to make something people would actually want to pick up, touch, and keep.

I’m not going to claim we had “the best stickers.”

But I am happy that we brought around 220 sticker packs to the event, and had none left by the end.

No survey was conducted.

Seeing all the empty tables was enough.

The Event Started Before the Agenda

The unofficial flowConf experience started the day before.

We had drinks with the Flowout co-founders – Luka, Žiga, and Sergej — together with Matt, their BDR at Optibase.

That set the tone for the event.

It felt less like a stiff conference conversation. A few drinks helped, but more than anything, it was just good to sit with people building in the same ecosystem and talk about life without forcing it into a networking script.

You get a clearer read on people when the conversation has room to breathe.

The Talks That Stood Out

The agenda was packed, but three talks stayed with me.

Guy Yalif on AEO

Guy Yalif’s talk on AEO was one of the strongest sessions from a delivery standpoint.

He is a great public speaker. The structure was clear, the topic was relevant, and the room was engaged.

AEO is close to what we care about at Khod. Search is changing. Buyer journeys are changing. The way people discover, compare, and shortlist agencies is changing.

So I was listening closely.

That said, I’m taking some of the data with a grain of salt.

When a leading SEO analytics tool says that overall SEO traffic has only dropped 10–20% over the past year due to AI, it reminds me of Gatorade sponsoring research on the benefits of sugar.

Worth listening to? Maybe.

Worth accepting at face value? Probably not.

My issue is not with the idea that SEO still matters. It does.

My issue is with letting SEO tools tell agencies that SEO is not dead while those same tools are busy pivoting into the next big thing.

That feels suspicious.

Companies should look at their own data first. Look at your own website. Look at client websites if you're an agency. Look at GA4, GSC, CRM data, demo quality, lead sources, and the pages that are actually influencing revenue.

Then make your own conclusions.

Industry data is there to give context. It should not replace what you are seeing in the accounts you manage.

Laura Zheng on Branding and Positioning

Laura Zheng’s talk on branding and positioning was another highlight.

She was engaging, clear, and easy to follow. More importantly, the topic felt useful.

A lot of companies are starting to sound the same.

Same promises.

Same “AI-native” language.

Same vague claims about growth, scale, and efficiency.

All this AI slop makes positioning more valuable.

Better positioning helps the right buyer understand why you exist, why you are different, and why they should care now.

That applies to startups.

It applies to agencies.

It definitely applies to all types of companies trying to explain where they fit as the ecosystem gets more crowded.

Peter Kang on Scaling Business Development Beyond the Founder

Peter Kang from Barrel Holdings gave the talk that grounded me the most.

The topic was scaling business development beyond the founder.

As an agency owner, it is easy to say, “We need to move beyond founder-led sales.”

It is much harder to actually do it.

Founder-led sales carries a lot of context. You know the offer. You know the history. You know the mistakes behind the process. You know which clients are a fit and which ones are going to create problems later.

That context is hard to transfer.

Peter’s talk helped clarify what needs to become a system before it can become someone else’s responsibility.

That was probably the most personally useful session for me.

Not because it gave a simple answer.

Because it made the problem feel more concrete.

The Off-Stage Conversations Mattered Even More

The talks were useful, but the conversations around them were even more valuable.

I met with Mihajlo Andjelkovic, CTO at Takumi agency, to discuss a potential SEO partnership.

I also caught up with Ran Segall from Flux. We met at flowConf last year, stayed in touch, and talked every once in a while since then. So seeing him again in person was one of those small moments that made the event feel like a real community. This year, we ended up talking a lot about life, fears, the industry, Webflow, and where things seem to be heading.

I spoke with Helene Simon from Webflow and met a lot of people across the Webflow and agency ecosystem.

It was good seeing familiar faces too: Uros from Flow Ninja, Florian from Digidop, Tobi, Melissa and my wife from Growably — always great to see her though — Jakub from Graphit, and David from Tonik.

That is the main reason events like this still matter.

You can find the info from the talks later online.

You cannot recreate the right conversation with the right person at the right time.

Sometimes that conversation becomes a partnership.

Sometimes it becomes a client intro.

Sometimes it just helps you understand where your own thinking is too narrow.

All three are valuable.

The Team Side of the Event

One thing I liked about flowConf was that different people on the Khod team got value from different parts of it.

I focused more on agency growth, partnerships, positioning, and AEO.

Uroš spent more time with developers and people closer to implementation.

Alexander was focused more on meeting people and expanding our network inside the Webflow ecosystem.

That balance worked well.

Khod is technical at the core, but the event was not only about technical conversations. It was also about staying close to the community, building trust, and meeting more people working around the same platform.

For us, that made flowConf useful from multiple angles:

Strategy conversations.

Technical conversations.

Partnership conversations.

Community conversations.

That is what made it more useful than a generic marketing conference.

One Day Was Not Enough

My only real complaint: flowConf felt too short.

The agenda had enough interesting talks to justify being in the room. The attendee list had enough interesting people to justify staying outside the room.

That created a conflict.

Do you listen to the session?

Do you take the meeting?

Do you catch up with someone you only see once or twice a year?

Do you actually eat? (I was pretty hungry even after the lunch break)

One day makes those decisions harder than they need to be.

At some point, you have to choose between the sessions and the people.

That is a good problem to have.

But it is still a problem.

Bringing back a two-day format would make the event stronger. The room had too much value; more than one day could properly capture.

Final Thoughts

For Khod, sponsoring flowConf 2026 was worth it.

We left the event with stronger relationships, a few partnership conversations, sharper thoughts on AEO and positioning, and a more realistic view of agency growth beyond the founder.

We also got to show up as Khod in a room full of people who understand the ecosystem we work in every day.

A rebrand becomes real in small moments. When people say the name. When they see the team. When they pick up the sticker. When they understand what the company is becoming.

flowConf gave us a good reason to bring Khod into the room.

More than anything, it was a reminder that the Webflow ecosystem is still best experienced in person.

Even when one day is not enough.

Check out the previous edition:

• flowConf 2025